The article features the new Essentials range which is the brainchild of internationally acclaimed designer Vince Frost, who was recently appointed as the companies Creative Director. Managing the execution of the Essentials range packaging is Quan Payne, a Design Director seconded from the Frost* studio in Sydney. He is working alongside the team based at the Frost designed in-house studio, at Woolworths HQ in Cape Town and a number of established local agencies.
According to Frost, the strategy behind the work is not only about contemporisation, but ensuring the packaging communicates the quality which defines the very essence of the Woolworths brand too.
Congrats to WW, for pioneering new ideas, both locally & internationally!